// 18 Process Flowcharts — All Manual Strategy

Every flowchart was hand-designed and strategized — no templates, no AI-generated flows. Built for the Rena's Cosmic Healing sub-account inside GoHighLevel, the entire email architecture revolves around three distinct product lines, each with dedicated nurture, conversion, onboarding, welcome, and thank-you sequences. The 18 flowcharts cover: nurture emails per product (3), webinar engagement sequences, cold lead re-engagement campaigns, long-term nursery for brand awareness, conversion email sequences triggered by the custom scoring system, thank-you emails per product (3), onboarding emails per product (3), and welcome email sequences per product (3).

// Nurture Sequences Per Product

// Product 1 Nurture Flow

Dedicated nurture email sequence for product line 1

Engagement scoring tracked per email open and click within this flow

Feeds into conversion sequence at 15-point threshold

// Product 2 Nurture Flow

Separate nurture sequence for product line 2

Independent scoring track — doesn't cross-contaminate with other product flows

Own thank-you sequence post-conversion

// Product 3 Nurture Flow

Third independent nurture sequence for product line 3

All 3 product nurture flows designed as complete standalone funnels

Each flow contributes to the 15-point engagement scoring system

// Custom 15-Point Engagement Scoring

This is NOT the native HighLevel lead scoring — it's a fully custom engagement scoring system built from scratch. Points are accumulated based on opens and clicks across nurture emails and webinar emails specifically, ensuring the score reflects actual content engagement rather than generic activity.

// Scoring Mechanics

Points awarded for email opens across nurture + webinar workflows

Points awarded for email clicks — higher weight than opens

15-point threshold triggers conversion email sequence

// Conversion Trigger

At 15 points — conversion email sequence fires automatically

Only engaged leads receive conversion push — no spamming cold contacts

Post-conversion: leads enter product-specific onboarding flow

// Why Custom Scoring

Native HL lead scoring is too broad — tracks all activity, not email-specific engagement

Custom system ensures scoring is based purely on the nurture + webinar email interactions

Precise conversion timing — contacts only convert when genuinely engaged with the email content

// Webinar & Cold Lead Re-engagement

// Webinar Engagement

Webinar engagement email sequences with post-event triggers

Attendee follow-up sequences — thank you for attending + next steps

Webinar opens/clicks contribute to the 15-point engagement score

// Cold Lead Re-engagement

30+ days inactive — no opens, no clicks, no conversions (even just opened counts as cold)

Dedicated re-engagement campaign to revive cold contacts — separate from nurture flows

If still unresponsive — routed to long-term nursery for brand awareness only

Covers those who didn't convert AND those who stopped engaging with any workflow

// Long-Term Nursery

Brand awareness emails for truly cold leads — low frequency, high value

Keeps the brand present without aggressive selling

Re-entry point back into nurture if engagement resumes

// Post-Conversion Flows

// Thank You Per Product

Dedicated thank-you email sequence per product line (3 unique flows)

Personalized to the specific product purchased

// Onboarding Per Product

Post-conversion onboarding emails per product — getting started, first steps, best practices

Each product line has its own onboarding path

// Welcome Per Product

Welcome email sequence per product (3 total) — separate from onboarding

Sets the tone for the customer relationship within each product line

// Full Funnel Flow

ENTRY New lead enters via opt-in or webinar registration

NURTURE Product-specific nurture sequence (1 of 3) + webinar engagement emails

SCORING Custom 15-point engagement scoring (opens + clicks across nurture + webinar)

CONVERT At 15 points: conversion email sequence fires

THANK YOU Product-specific thank you sequence

ONBOARD Product-specific onboarding emails

WELCOME Product-specific welcome sequence

COLD 30d+ Re-engagement campaign, then long-term nursery for brand awareness

Email MarketingFlowchart StrategyEngagement ScoringNurture SequencesWebinar FunnelsGoHighLevelCold Lead Re-engagementOnboardingSpiritual Coaching

Email Strategy Engine